Hi, I’m Hisham!
I’m best know as a brand builder, digital strategist and artist educator based in Los Angeles, CA.
Beginning as a drummer in San Francisco, I quickly discovered how technology was rapidly shaping the music industry and instantly wanted to be a part of that shift. I earned my stripes working with the legendary DJ Shadow on online marketing and merchandise operations and writing for the likes of Hypebot, Billboard, and others.
I then went on to help launch FAME HOUSE, one of the music industry’s first digital marketing agencies helping artists capitalize on their online presences. Clients included Eminem, Tiësto, Pearl Jam, Alicia Keys, Beatport and more.
I eventually myself at the epicenter of electronic music culture, touring the world (with an extensive tenure on Ibiza) working with Richie Hawtin and several other European electronic music mainstays.
My company FAME HOUSE was eventually purchased by Universal Music Group in 2016. I exited shortly after to build an independent practice where today he works with select clientele at the intersection of music, entertainment and technology. I also lectures adjunctly at ICON Collective in Burbank, CA.
I created ArtistPro out of an intense desire to help more deserving artists gain the tools, skills and knowledge needed to make a living from their music. Given my own musical background and extensive experience working behind the scenes, I created a program that empathizes with the creative needs of artists while tailoring my methods to ensure tangible business goals can be met.