IMAGINE HOW IT WOULD FEEL
  • To have clear direction
  • To gain clarity on the actionable steps you need to take 
  • To see your numbers growing... to gain a real following
  • To witness strangers, people you don't know, telling their friends about you and your music
  • To collaborate with like-minded, driven music artist professionals around the world
  • Do any of these feelings sound familiar?
  • You feel stuck. You know your music is strong, but nothing is happening.
  • You feel frustrated. The music business feels overly complicated. You have no idea what to do next.
  • You feel misguided. Like there’s too much information out there but nothing resonates with you and your art.
  • You feel overwhelmed. There are so many day-to-day responsibilities to manage and maintain.
  • You feel alone. You may have a support team on your side, but not everybody understands what you need or what you're going through.
It cannot be done alone.
WELCOME TO ARTISTPRO
YOU WILL LEARN
  • How to manage yourself and be more productive
  • How to build a genuine artist brand you can confidently stand with
  • The way to conceptualize and manage content the way the pros do
  • Advanced digital marketing... taught by a seasoned expert
  • How to find fans; real people who actually want to support you
  • The proper way to release music so that you gain traction in other areas... like making money
THE CURRICULUM 
PHASE 1: Musician—to Artist 

FOCUS: Artist Brand Construction, Messaging and Content Strategy

This first month of ArtistPro focuses on extracting key introspective information and applying brand values to the music you create. You will evolve from someone who simply enjoys making music to creating a platform with depth and meaning; something that genuinely matters to you and to others.

Learn what makes a strong artist brand resonate with a chosen audience and what it takes to formulate your own—positioning yourself uniquely in the minds of your tribe.

WEEK 1   The Power of the Artist Brand—Building Blocks
WEEK 2   Serving Your Brand—Elements and Articulation
WEEK 3   Crafting Your Messages—In-Depth Content Strategy
WEEK 4   Show Your Work—Group Presentation and Peer Review


PHASE 2: Anonymous—to Professional

FOCUS: Digital Marketing, Fan Acquisition/Retention and Revenue Generation

Once the brand is created (or refined) and the artist has a strong foundation of who they are and where they’re coming from, the next step is to build a system that locates, engages, and retains an audience most likely to resonate with and support it.

You will learn how to utilize the digital tools of today as an advanced digital marketer. As a result, you will build your music business around the artist brand you’ve just built in a way that sets you up for long-term growth and success.

WEEK 5   Building the Funnel—Digital Marketing Essentials
WEEK 6   Using the Funnel—Audience Segmentation and Retention
WEEK 7   In Data We Trust—Fan Acquisition via Targeted Advertising
WEEK 8  Show Your Work—Group Presentation and Peer Review


PHASE 3: Dreamer—to Founder

FOCUS: Industry Education, Leadership, Personal Branding and Team Building

A foundational belief behind ArtistPro is participants need to feel and operate like founders of their own companies… because in essence, they are.

This final phase equips you with the knowledge, acumen and leadership skills needed to not only inspire an audience, but also a team of people and the industry at large—both of which desire to support you.

WEEK 9     The Machine—The Modern Music Industry
WEEK 10   The Founder—Becoming Memorable and Remarkable
WEEK 11   The Team—Doing It Yourself(ves)
WEEK 12   Show Your Work—Final Group Presentation and Peer Review

THE FORMAT 
Classes meet online once per week for 12 weeks. Maximum 15 students per class for individualized content and community engagement. 

90 minutes of real-time instruction per class: primary discussion, Q&A throughout, case studies and more 

Detailed Action Items are delivered at the end of every class for immediate execution and application.  Select action items require collaboration with other students. 

Classes are recorded and sent to students following every class for later viewing.

Students are sent Discussion Notes before lectures for personalized note taking.

Conversations continues via a private Discord chat with current and past ArtistPro students for continuous collaboration, peer-to-peer learning, accountability partner assignment and more.
TIME COMMITMENT
Approximately 5-10 hours per week

1.5 hours/week—Live Group Discussion
1-3 hours/week—Action Item Execution
2-5 hours/week—Recommended Reading

It is critical the student keeps up with each week’s material, as every lesson is cumulative and builds off the previous one.

Students are assigned Accountability Partners for collaborative growth check-ins.
PRICING
Base tuition: $1,947
Upfront discount: $1,752 (save 10%)

Payment plan:
$649 / month for three months

Scholarships and extended payment plans available for qualified students.
MEET YOUR INSTRUCTOR
HISHAM DAHUD is a music professional in Los Angeles with over a decade of industry-leading experience as a digital brand strategist, technologist, musician and educator.

A product of San Francisco’s music tech scene, he began in the early days of direct-to-fan marketing working with the legendary DJ Shadow. He went on to help launch Fame House, one of the music industry’s first digital marketing agencies for clients like Eminem, Tiësto, Pearl Jam, Alicia Keys, Richie Hawtin, Junkie XL, Beatport and others. The company was later purchased by Universal Music.

Today he works as a consultant for select music clients ranging from artists, labels, brands and tech companies. He also lectures adjunctly at the renowned Icon Collective. Remaining an artist himself, he continues to compose music under the alias Rizik.

Hisham created ArtistPro out of an intense desire to equip a new generation of informed, business-minded music artists who utilize the digital tools of the modern era to build profitable creative careers so they can live a life of personal, professional and creative fulfillment.

More info: HishamDahud.com
DISCLAIMER
ArtistPro is not about getting rich or famous quickly.

We are in the era of the “middle class musician” where more people than ever are making a living from music. This program aims to get students on a path toward working in music full time; from there individual talent and goals will dictate any degree of fame or money they encounter.

ArtistPro requires action.

Success will always be relative, but simply taking this program does not guarantee it. A large emphasis of this program is taking actionable steps toward implementing the concepts. It is intensive, and should be reserved only for those willing to commit to action.

ArtistPro is not about inflating numbers.

Bots, fake plays, and short-term followers don’t become customers. We avoid these in favor of applied skills that build a long-term business.
MEET HISHAM DAHUD
Hi, I’m Hisham!

I’m best know as a brand builder, digital strategist and artist educator based in Los Angeles, CA.

Beginning as a drummer in San Francisco, I quickly discovered how technology was rapidly shaping the music industry and instantly wanted to be a part of that shift. I earned my stripes working with the legendary DJ Shadow on online marketing and merchandise operations and writing for the likes of Hypebot, Billboard, and others.

I then went on to help launch FAME HOUSE, one of the music industry’s first digital marketing agencies helping artists capitalize on their online presences. Clients included Eminem, Tiësto, Pearl Jam, Alicia Keys, Beatport and more. 

I eventually myself at the epicenter of electronic music culture, touring the world (with an extensive tenure on Ibiza) working with Richie Hawtin and several other European electronic music mainstays.

My company FAME HOUSE was eventually purchased by Universal Music Group in 2016. I exited shortly after to build an independent practice where today he works with select clientele at the intersection of music, entertainment and technology. I also lectures adjunctly at ICON Collective in Burbank, CA. 

I created ArtistPro out of an intense desire to help more deserving artists gain the tools, skills and knowledge needed to make a living from their music. Given my own musical background and extensive experience working behind the scenes, I created a program that empathizes with the creative needs of artists while tailoring my methods to ensure tangible business goals can be met. 
WHO IS THIS FOR?
  • ​ If you believe your music is truly good
  • ​If you've committed to music long-term
  • ​If you're coachable and adaptable 
  • ​If you're willing to go outside your comfort zone 
  • ​If you're not making money from your music, or you are but know you could be doing much better
How is the content delivered?
We will meet online for one hour, every week. We’ll meet for discussion, Q&A sessions, and AND you’ll have access to me via email, whenever you need.
Why 12 weeks?
Three months of focused and continuous dialogue, action, and community interaction is a proven length of time to reprogram the brain in a manner in which ideas and concepts stick. 
What stage of my career should I be at?
You should definitely be at a point where you're at least close to releasing music, if not already releasing. If you're still learning how to play an instrument or how to make music, you should focus on that first. This is reserved for people ready to take the next step.
Who are the other people in my group?
Driven, motivated and career-driven artists... like you. We have an Artist Development team working behind the scenes scouting the right people with key criteria around talent, attitude, and aptitude to ensure everyone who joins our community is actually someone who will be a valuable contributor.
Why 15 people maximum per group?
Any more than that and the group loses intimacy. It's really important to me that everyone feels like they know each other AND that everyone gets individualized attention.
What genre or style is this for?
ArtistPro is genre-agnostic. All musical styles of expression are welcome, as these strategies will apply to any kind of music artist.
Could I find this content online for free?
You can’t find these strategies, 
techniques, mentorship or this community of like-minded, music artists anywhere else. These unique strategies are specific to ArtistPro and can’t be found outside of this program.

This is a big step for me. Is it 
really worth the price?
I know investing in yourself and your music can be a financial stretch. My goal is to help you see results after we begin working together and continued growth as we progress together. With an open mind, a willingness to work, and pointed focus, the benefits far outweigh the cost.


READY TO TURN PRO?  
"How is the content delivered?"
We will meet online for one hour, every week. We’ll meet for discussion, Q&A sessions, and AND you’ll have access to me via email, whenever you need.
"Could I find this content online for free?"
You can’t find these strategies, 
techniques, mentorship or this community of like-minded, music artists anywhere else. These unique strategies are specific to ArtistPro and can’t be found outside of this program.

"This is a big step for me. Is it 
really worth the price?"
I know investing in yourself and your music can be a financial stretch. My goal is to help you see results after we begin working together and continued growth as we progress together. With an open mind, a willingness to work, and pointed focus, the benefits far outweigh the cost.


READY TO TURN PRO?  
  • ​ArtistPro Now Interactive  2019